Toshiba sells its electronics department to Hisense - The Verge

In the fast-evolving world of consumer electronics, Hisense has emerged as a prominent global brand, revolutionizing the way we experience home entertainment. With its unwavering commitment to innovation and high-quality products, Hisense has carved a niche for itself in the market, offering a diverse range of cutting-edge televisions and other electronic devices. This article explores the success story of Hisense, its innovative products, and the impact it has made on the home entertainment landscape.

A Journey of Success and Innovation

Founded in 1969 in Qingdao, China, Hisense began as a small radio factory and has since grown into one of the world’s leading electronics manufacturers. The company’s journey of success has been marked by a passion for innovation, continuous research and development, and a strong focus on customer satisfaction.

Hisense’s commitment to excellence has garnered widespread recognition and numerous accolades. Today, the brand operates in more than 160 countries, with a strong global presence that has earned the trust of millions of consumers worldwide.

Revolutionizing the Television Industry

One of the cornerstones of Hisense’s success lies in its groundbreaking advancements in television technology. The brand’s range of televisions combines cutting-edge features with sleek designs, offering consumers a truly immersive viewing experience.

1. ULED Technology

Hisense’s ULED technology stands as a testament to the brand’s dedication to pushing the boundaries of visual excellence. ULED TVs utilize advanced LED backlighting, local dimming, and quantum dot technology to deliver stunning picture quality, enhanced brightness, and vibrant colors. These televisions are engineered to provide exceptional contrast, deep blacks, and a wider color gamut, resulting in lifelike images that captivate the viewer.


Hisense’s OLED TVs take visual brilliance to new heights. The self-emissive nature of OLED panels allows for precise control of individual pixels, enabling true blacks and infinite contrast. With superior color accuracy and exceptional viewing angles, Hisense OLED TVs create an unparalleled cinematic experience within the comfort of one’s home.

3. Laser TV

Hisense’s Laser TV series redefines large-screen entertainment. Combining laser projection with a specially designed screen, Laser TVs deliver astonishingly sharp images and high brightness levels, even in well-lit rooms. These televisions offer an alternative to traditional projectors, providing an easy-to-install, all-in-one solution for home theaters.

Beyond Televisions: Expanding Product Portfolio

While Hisense has made significant strides in the television industry, its commitment to innovation extends to a wide range of consumer electronics. The brand’s diverse product portfolio includes:

1. Refrigerators and Appliances

Hisense manufactures a variety of refrigerators and household appliances designed to enhance modern living. With a focus on energy efficiency, smart features, and sleek designs, Hisense appliances cater to the evolving needs of consumers.

2. Smartphones and Tablets

Hisense’s foray into the world of smartphones and tablets has been marked by affordable yet feature-rich devices. The brand’s smartphones offer impressive performance, advanced camera capabilities, and seamless connectivity, appealing to tech-savvy users.

3. Air Conditioners and HVAC Solutions

Hisense’s air conditioners and heating, ventilation, and air conditioning (HVAC) solutions showcase the brand’s dedication to creating comfortable living spaces. These products feature smart control options, energy-efficient technologies, and reliable performance.

Smart TV and the Future of Entertainment

In the era of smart technology, Hisense has been at the forefront of integrating smart capabilities into its TVs. Hisense Smart TVs come equipped with user-friendly interfaces, app stores, and voice control, offering a seamless streaming experience and access to a vast array of content.

Moreover, Hisense’s collaboration with major streaming services ensures that users can enjoy their favorite shows and movies with just a few clicks. With features like screen mirroring and multi-device connectivity, Hisense Smart TVs cater to the diverse preferences of modern-day consumers.

Sustainable Initiatives: Towards a Greener Future

As a responsible corporate citizen, Hisense is committed to sustainable business practices and environmental conservation. The brand actively pursues eco-friendly initiatives, including energy-efficient product designs, waste reduction, and recycling programs. By embracing sustainability, Hisense strives to contribute positively to the global community and reduce its carbon footprint.


Hisense’s journey from a small radio factory to a global electronics powerhouse is a testament to its unwavering dedication to innovation and customer satisfaction. Through its cutting-edge televisions and a diverse range of consumer electronics, Hisense continues to elevate the home entertainment experience for millions of consumers worldwide.